Sima has been a pleasure to work with on this project.  The participants selected by WRSBC were mostly early stage companies (less than 3 years old) interested in taking their product into production for distribution to independent grocers or big box stores.  The program introduces food processors to the requirements and skills need to run a successful food processing business.  The topics include everything from feasibility, customer discovery, sales to the many regulatory issues including packaging, labeling, sanitation, recipe development. 

C. Farrell

Waterloo Region Small Business Centre

February 2020

We connected during startGBC and I was deeply inspired and influenced by your pitch approach - I hope I can fully apply all the techniques in my future pitch.

Let's stay connected - I want this to the a relationship to last!



Digifest & Start GBC 2019

Your skills at connecting with and delivering practical, actionable advice to this cohort will be valuable in building your business going forward.

Best of luck with this exciting new venture and please stay in touch.

Kind regards,

S. Somers

Former Board Member of FoodStarter.ca

After attending one of Sima’s workshops [Idea to Innovation], I realized that what I had in mind to do was much less complex than the goals of other food entrepreneurs in the audience.  It gave me the confidence to move forward with my idea.


Idea to Innovation Workshop

December 2016

I was at your Design Thinking Workshop at the University of Guelph yesterday and is was awesome!! Thanks for sharing your knowledge with us!

R. Donadelli

Design Thinking Workshop

March 2020

Thanks for your extraordinary help! Very inspiring!

I took your advice regarding marketing my other product I mentioned last night. I checked the bars in the area. There are five bars in the area in which my product could well succeed.

Thanks for the great insight and advice.



October 2017

Food Business Feasibility Workshop


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